A Value Chain and Marketing of Iranian Cashmere
Iran together with Afghanistan is the third largest producer and exporter of cashmere in the world, after China and Mongolia. This paper assesses the status of cashmere marketing of Iran in order to evaluate sustainability, and to identify some constraints limiting the productivity and compa-tibility. In August to December 2011 structured questionnaires and interviews were used to compile information regarding market chains cashmere industry of Iran. Information compiled revealed that nearly all the cashmere was marketed by direct buying in Iran. The principle centers for the gathering and rough sorting raw cashmere in Iran were Baft, Sirjan, Mashad, and Birjand. The principle cashmere-importing countries of Iranian cashmere were China, England, Belgium and Italy. The price for Iranian cashmere has showed large fluctuations in the last forty years: it increased from 25 dollars in 1972 to 110 dollars in 1988 and decreased to 65 dollars in 2006 and again increased to 110 dollars in 2012. Given the present status of production and marketing there seems to be substantial scope to improve the value addition of Iranian cashmere.
Key words: cashmere, production, marketing, export, value addition