Instagram as a Medium of Risk Communication in COVID-19 Pandemic: A Netnography Study of Virtual Community KawalCOVID19.id)

  • Annisa Damayanti Mahasiswa
Keywords: instagram, netnography, risk communication, virtual community

Abstract

Social media has played a significant role during the COVID-19 pandemic as it enables people to share news, personal experiences and perspectives with each other in real-time and globally. Kawalcovid19.id is a virtual community that disseminates accurate information about COVID-19 amidst the flood of information in Indonesian society. Thenature two-way communication of social media makes risk communication successful, where there is an exchange of information between experts and the public about risks and their management of risky situations so that they can make the right decisions to protect themselves. This study aims to analyze the trend of risk communication on the Instagram account @ kawalcovid19.id, the communication function carried out by the community as an agent of social movements, and the public's understanding of risk communication. This research uses a netnographic study method. The results showed that risk communication delivered through content got positive and interactive reactions from netizens, their interest was seen to be higher in content produced in the form of infographics with informative message content compared to educational ones. Informative messages containing updates case, appeals for health protocols, government policy information, and information related to worship. This study shows that risk communication will be effectively delivered via Instagram using infographic and informative content.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

Abrams, E. M., & Greenhawt, M. (2020). Risk Communication During COVID-19. The Journal of Allergy and Clinical Immunology in Practice, 8(6), 1791–1794. https://doi.org/10.1016/j.jaip.2020.04.012
Ayundasari, C., Perdana, A. S. D., & Madura, U. T. (2018). Conference Paper · June 2019. Infografis Sebagai Jurnalisme Visual: Produksi Makna Dan Informasi Melalui Hubungan Teks-Gambar, November, 24–53.
Cinelli, M., Quattrociocchi, W., Galeazzi, A., Valensise, C. M., Brugnoli, E., Lucia, A., Zola, P., Zollo, F., Scala, A., Ca, U., Brescia, U., & Milano, P. (2020). The COVID-19 Social Media Infodemic arXiv : 2003 . 05004v1 [ cs . SI ] 10 Mar 2020. 1–18. https://arxiv.org/pdf/2003.05004.pdf?fbclid=IwAR08xVUpifbp5QKhwP3FPqu7J6oAswtPoLJIiG6pIgumFfQfnVRmI5Z8Sho
Creswell, J. W. (2013). Research Design Pendekatan Kualitatif, Kuantitatif dan Metode Campuran (Revisi 4). Pustaka Pelajar.
Farid, M., Pancasila, P. S., & Barat, J. (2020). KEBIJAKAN POLITIK PRESIDEN JOKOWI TERHADAP MASALAH KEWARGANEGARAAN DALAM MERESPONS ISU GLOBAL : STUDI KASUS COVID-19 Peran negara menjadi penting dalam upaya menjawab tantangan kewarganegaraan . Fenomena penyebaran virus Corona yang pertama kali ditemukan. 8(1), 1–13.
Furqon, M.A., A., Government, L., Media, S., Indonesia, I. N., On, B., & Response, N. (2018). Analisis sosial media pemerintah daerah di indonesia berdasarkan respons warganet. 17(2), 2–4.
Halik, A., Sos, S., Si, M., & Massa, K. (2013). Komunikasi massa.
Handini, V. A. (2018). MANIFESTASI REALITAS SIMBOLIK PADA KOMUNITAS BERCADAR (Analisis Netnografi Pada Komunitas WhatsApp Bercadar di Wilayah Jabodetabek). Jurnal MEDIAKOM, 2(2), 238–249. https://doi.org/http://dx.doi.org/10.35760/mkm.2018.v2i2.1895
Harlina, R., Fatimah, S., & Setiawan, I. (2018). ANALISIS JARINGAN KOMUNIKASI RISIKO PETANI BAWANG MERAH : STUDI KASUS KELOMPOK TANI RINDU ALAM DESA CIKAWAO , PROVINSI JAWA BARAT Social Network Analysis on Risk Communication of Onion Farmers : Case Study of Rindu Alam Farmers Group in Cikawao , West Jav. 17(21), 197–206. https://doi.org/10.31186/jagrisep.17.2.197-206
Indiyati, D., Khusnia, H. N., Muhlis, & Chotijah, S. (2020). Media vs kepercayaan publik di masa pandemi Pendahuluan Tinjauan Pustaka. 3, 38–44.
Kozinets, R. V. (2019). Netnography: Doing Ethnographic Research Online (M. Steele (ed.); 2nd ed., Issue January 2010). SAGE Publications Ltd.
Nasir, L. (2013). Analisis Komunikasi Risiko dalam masa Tanggap Darurat Bencana Banjir dan Longsor Aceh Besar dan Aceh Jaya. Universitas Syiah Kuala.
Nasution, S., Sadono, D., & Wibowo, C. T. (2018). Jurnal Penyuluhan, Maret 2018 Vol. 14 No. 1 Penyuluhan Kesehatan untuk Pencegahan dan Risiko Penyakit DBD dalam Manga dan Infografis. 14(1).
Nisa, U. (2017). Studi resepsi khalayak terhadap pemberitaan syariat islam pada kompas.com. Komunikasi Global, 6(1), 74–89.
Pennycook, G., Mcphetres, J., Zhang, Y., Lu, J. G., & Rand, D. G. (2020). Fighting COVID-19 Misinformation on Social Media : Experimental Evidence for a Scalable Accuracy-Nudge Intervention. https://doi.org/10.1177/0956797620939054
Prastya, N. M. (2011). Komunikasi Krisis di Era New Media dan Social Media Narayana Mahendra Prastya Mahasiswa Pascasarjana Komunikasi Universitas Gadjah Mada (UGM), Yogyakarta. 6(1), 1–20. https://journal.uii.ac.id/jurnal-komunikasi/article/view/6374
Pratiwi, S. A., & Hidayat, D. (2020). Iklan Layanan Masyarakat COVID-19 Di Media Sosial dan Perilaku Masyarakat di Jawa Barat. 1–7.
Rahmadiana, M. (2012). Jurnal Psikogenesis. Vol. 1, No. 1/ Desember 2012. Jurnal Psikogenesis, 1(1), 88–94.
Ratna. (2018). Kajian Etnografi terhadap Komunitas Cyber DBC Network. Jurnal Teknologi Informasi Dan Komunikasi, 7(2), 54–63. https://jurnal.kominfo.go.id/index.php/jtik/article/view/774/pdf
Resnatika, A., & Kurniasih, N. (2018). Peran infografis sebagai media promosi dalam pemanfaatan perpustakaan. 6(2), 183–196. https://doi.org/: : https://dx.doi.org/10.24198/jkip.v6i2.15440
Samatan, N., Fitriani, D. R., Ohorela, N. R., Gunadarma, U., & Raya, J. M. (2017). Konferensi Nasional Komunikasi. 01(01), 686–691.
Sampurno, M. B. T., Kusumandyoko, T. C., & Islam, M. A. (2020). Budaya Media Sosial, Edukasi Masyarakat, dan Pandemi COVID-19. SALAM: Jurnal Sosial Dan Budaya Syar-I. https://doi.org/10.15408/sjsbs.v7i5.15210
Sari, W. P., & Irena, L. (2019). KOMUNIKASI KONTEMPORER DAN MASYARAKAT. Granedia Pustaka Utama.
Sihombing, H. L. S., & Rakhmad, W. N. (2019). Pemaknaan Khalayak Terhadap Androgini Pada Akun Instagram Andreas Lukita Hizarani. Interkasi Online, 7(4), 1–11.
Syaipudin, L. (2020). PERAN KOMUNIKASI MASSA DI TENGAH PANDEMI COVID-19. Jurnal Kalijaga, 2(1), 14–34.
Triyaningsih, H. (2020). Efek Pemberitaan Media Massa terhadap Persepsi Masyarakat Tentang Virus Corona (Studi Kasus; Masyarakat di Pamekasan). JMEYARSA Jurnal Lmu Komunikasi Dan Dakwah, 1(1). https://doi.org/http://dx.doi.org/10.19015/meyarsa.v1i1.3222
Published
2020-12-05
How to Cite
Damayanti, A. (2020). Instagram as a Medium of Risk Communication in COVID-19 Pandemic: A Netnography Study of Virtual Community KawalCOVID19.id). Jurnal Komunikasi Pembangunan, 18(02), 176-193. https://doi.org/10.46937/18202032355
Section
Articles