PENGARUH PERSEPSI RISIKO, PRICE CONSCIOUSNESS, FAMILIARITY, PERSEPSI KUALITAS, DAN CITRA TOKO PADA MINAT BELI KONSUMEN

  • Dharmawan Santoso Program Studi Ilmu Manajemen, Sekolah Pascasarjana Institut Pertanian Bogor, Bogor 16680, Indonesia
  • Mukhamad Najib Departemen Manajemen, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor, Bogor 16680, Indonesia
  • Jono Mintarto Munandar Departemen Manajemen, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor, Bogor 16680, Indonesia
Keywords: familiarity, food private label, minat pembelian, store image

Abstract

This research aims to identify the difference of the latent variables (shelf space, familiarity, perceived risk, price consciousness, citra private label, kualitas servis, and perceived quality) among ritel industries; to analyze the influence among latent variables; and to analyze the effect of perceived risk, price cosnciousness, familiarity, perceived quality, and store image on consumer purchase intention on food private label. This research involved 274 respondent consist of hypermarket, supermarket and minimarket consumer in Bogor city that were chosen by quota sampling method. Mann Whitney test and CB-SEM were used in data analysis, with confidence level is 95,0 percent. The results showed that store image, perceived risk, kualitas servis, familiarity, perceived quality and puchase intention have differentiation among hypermarket, supermarket and minimarket consumer. Moreover, the result also found that shelf space influenced familiarity and perceived quality; kualitas servis influenced citra private label, and citra private label and familiarity influenced perceived risk. The result also revealed a significant influence of store image on purchase intention.
Published
2017-02-17
How to Cite
Santoso, D., Najib, M., & Munandar, J. M. (2017). PENGARUH PERSEPSI RISIKO, PRICE CONSCIOUSNESS, FAMILIARITY, PERSEPSI KUALITAS, DAN CITRA TOKO PADA MINAT BELI KONSUMEN. Jurnal Ilmu Keluarga & Konsumen, 9(3), 218-230. https://doi.org/10.24156/jikk.2016.9.3.218