Main Article Content
Indonesian has been ranked as 5th mango producer in the world with total production reached 2.18 million, however, Indonesian has not included the top ten world mango exporter countries. Indonesian total export was 1,240 tons and only fulfilled 0,6% of the world export value. PT. Trigatra Rajasa is one of the Arumanis 143 mango producers in Indonesian. The research objective was to analyze internal and external factors which influence marketing mango of PT Trigatra Rajasa including the arrangement of strategic recommendation to incline market value. Data collection was done from January to May 2019 through observation and respondent interview. Questioner with SWOT (Strengths, Weaknesses, Opportunities, Threats)and QSPM (Quantitative Strategic Planning Matrix) method was used during the interview. Analysis tools such as IFE, SWOT and QSPM were utilized in this research. The result showed that IFE (internal factor evaluation matrix) and EFE (external factor evaluation matrix) calculation matrix were given total score 2,85 and 2,8, respectively. Adding result of both matrix was positioning the mango marketing reality of PT Trigatra Rajasa in compartment V, mean hold and maintain. In this compartment, market penetration and product development strategy were suggested to be applied. Market penetration was recommended strategy to increase marketing of mango PT. Trigatra Rajasa based on QSPM (4,03) and efficiency of production budget through the utilization of mechanization (3,00) were suggested.
The authors who publish an article(s) in Jurnal Agribisnis Indonesia have to understand and agree that the copyright of article published is owned by Jurnal Agribisnis Indonesia including to reproduce, distribute and sell this journal to public.
Every people is allowed to cite any part of the article in Jurnal Agribisnis Indonesia with writing the author(s) name and Jurnal Agribisnis Indonesia in references.
Balitkabi. 2018. Good Agriculture Practices Untuk Kemaslahatan Bersama. http://balitkabi.litbang.pertanian.go.id/berita/good-agriculture-practices-untuk-kemaslahatan-bersama/. [28 September 2019].
BPS. 2018. Badan Pusat Statistik. https://bps.go.id/site/resultTab. [8 Oktober 2018].
David R. Fred., Forest R. David. 2017. Konsep Manajemen Strategik: Suatu Pendekatan Keunggulan Bersaing. Jakarta : Penerbit Salemba Empat : Edisi 15.
Dinas Pertanian Kabupaten Situbondo. 2004. Standard Operational Procedure Mangga Arumanis 143. Situbondo.
Dinas Pertanian Kabupaten Pacitan. 2018. Penerapan Good Handling Practices (GHP) Sayuran. http://hortikulturapacitan.com/penerapan-good-handling-practices-ghp-sayuran/. [21 Oktober 2018].
FAOSTAT. 2018. Food and agriculture organization of the United Nations. http://www.fao.org/faostat/en/#rankings/countries_by_commodity. [8 Oktober 2018].
Hasbullah, Rokhani., Agus Sutejo., Astu Unadi, Suparlan. 2008. Desain dan Kinerja Unit Perlakuan Uap Panas (VHT) Untuk Disinfestasi Lalat Buah Pada Penanganan Pascapanen Mangga. Jurnal Keteknikan Pertanian Vol. 23 No.1, 2019.
Kristina. 2018. Sayuran Rejanglebong Peroleh Sertifikat Prima 3. http://hortikultura.pertanian.go.id/?P=3534. [28 September 2019].
Muryati. 2017. Teknologi Budidaya Mendukung off Season Mangga. http://balitbu.litbang.pertanian.go.id/images/infopublik/rptpmangga2017.pdf. [21 Oktober 2019]
Prospectiva 2020. 2015. Global Business Development Network.. http://www. prospectiva2020.com/sites/default/ files/report/files/re_-_mango_ march_2015.pdf. [19 September 2019].
Purnama, IN., dkk. 2014. Strategi Peningkatan Pemasaran Mangga di Pasar Internasional. Jurnal Hortikultura. Vol. 24 No. 1, 2014.
Purwanto, Deddy., Trikuntari Dianpratiwi., Sri Markumningsih. 2018. Analisis Penggunaan Alat Mesin Pertanian Berbasis Traktor Tangan Pada Kegiatan Perawatan Budidaya Tebu. Jurnal Agritech. Vol. 38 (3) 2018. Hal. 313-319.
Rangkuti, Freddy. 2018. Teknik Membedah Kasus Bisnis : Analisis SWOT. Jakarta. PT. Gramedia Pustaka Utama.
Thomas, L., Wheelen. 1995. Strategic Management and Business Policy. 5 Ed. Addison-Wesley Publishing Company