NILAI DAN PENGARUHNYA TERHADAP PERENCANAAN KEUANGAN KELUARGA DALAM PEMBELIAN ASURANSI JIWA

  • Denissa Chika Finira Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor
  • Lilik Noor Yuliati Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor
Keywords: information access, life insurance, personal value, social value, universalism

Abstract

Life insurance is one of many ways to anticipate risks in the future. The aim of this research was to analyze
value due to the priorities scale of its dimension, to analyze information access, and to analyze their influences
towards financial planning in purchasing life insurance in Kebon Pedes Area, Tanah Sareal Subdistrict, Bogor
City, West Java Province. The location had prosperous family I, II, and III plus, the most in Tanah Sareal
Subdistrict. The samples of this research was 84 families that was selected by simple random sampling. Data was
analyzed by multiple linear regression. The result of this research showed that the respondents getting
information was 90,5 percent of the sample and the rest did not. Maximum number of that accepted sources the
respondents by were 9 sources. The trusted one was life insurance agent. Moreever, friends/neighbours and
family were also trusted by each 16,7 and 6,0 percent of the respondent. The dimension of the value having
highest priority was universalism which was one of the social values. Value was significantly affecting financial
planning on life insurance purchasing.
Published
2013-09-01
How to Cite
Finira, D. C., & Yuliati, L. N. (2013). NILAI DAN PENGARUHNYA TERHADAP PERENCANAAN KEUANGAN KELUARGA DALAM PEMBELIAN ASURANSI JIWA. Jurnal Ilmu Keluarga & Konsumen, 6(3), 180-189. https://doi.org/10.24156/jikk.2013.6.3.180