PERSEPSI, PENGETAHUAN, DAN PERILAKU REMAJA DALAM PEMBELIAN COMPACT DISC BAJAKAN

  • Tri Sapti Jayanti Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor
  • Moh. Djemdjem Djamaludin Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor
  • Melly Latifah Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor
Keywords: pirated CD, knowledge, purchasing behavior, perception

Abstract

 

This study aimed to analyze the differences between the perceptions, knowledge, and behavior of teenagers in behavior of pirated Compact Disc (CD) purchasing based on sex; the relationship between the variables of research, and variables that influence the behavior of pirated CD purchasing. Teenagers who became samples were 96 teenagers that selected randomly. The data were analyzed descriptively and also using independent sample t-test, correlation test, and regression test. The results showed that there was no difference between family characteristics, perceptions, knowledge, and behavior of pirated CDs purchasing of between male and female teenagers (p>0,05). The results also showed that there was a difference between spending money and budget that allocated to buy pirated CD between male and female teenagers (p<0,05). Correlation analysis showed that perception correlated significantly with knowledge about pirated CD. Pirated CD purchasing behavior influenced by pocket money and family income per capita.

 

Published
2011-08-01
How to Cite
Jayanti, T. S., Djamaludin, M. D., & Latifah, M. (2011). PERSEPSI, PENGETAHUAN, DAN PERILAKU REMAJA DALAM PEMBELIAN COMPACT DISC BAJAKAN. Jurnal Ilmu Keluarga & Konsumen, 4(2), 190-198. https://doi.org/10.24156/jikk.2011.4.2.190