ANALISIS STRUKTUR, PERILAKU, DAN KINERJA PEMASARAN KENTANG GRANOLA DI KECAMATAN PANGALENGAN, KABUPATEN BANDUNG, JAWA BARAT
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Sep 1, 2014
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Abstract
High number of production and vast planting area make Pengalengan as granola potato production center of Bandung Regency. Problems faced by potato farmers of the area are price volatility, limited market information, and middleman controlled market. The purpose of this study is to analyze granola potatoes market structure, conduct, and performance at Pangalengan. The methods used are market concentration and market entry and exit barriers to analyze market structure; marketing function (exchange, physical and facilities) to analyze market conduct; and farmer share and marketing margin to analyze market performance. The result shows granola potato market has nine marketing channel, oligopsony market, farmer position as price taker and middleman caused barrier to entry and relatively efficient market performance with an average value of 27,64 percent and an average farmer share of 72,36 percent.
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Sinaga, V. R., Fariyanti, A., & Tinaprilla, N. (2014). ANALISIS STRUKTUR, PERILAKU, DAN KINERJA PEMASARAN KENTANG GRANOLA DI KECAMATAN PANGALENGAN, KABUPATEN BANDUNG, JAWA BARAT. Forum Agribisnis : Agribusiness Forum, 4(2), 101-120. https://doi.org/10.29244/fagb.4.2.101-120
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Asmarantaka RW. 2012. Pemasaran Agribisnis (Agrimarketing). Departemen Agribisnis, FEM IPB. Bogor.
Chan JO. 2007. A Predictive Analytic Model For Value Chain Management. Journal of International Technology and Information Management. Vol 6(1): 31-43.
Dahl DC, Hammond JW. 1977. Market and Price Analysis. Mc. Graw Hill, New York.
Dinas Pertanian tanaman Pangan Provinsi Jawa Barat. 2012. Harga Kentang di Beberapa Pasar Induk Tahun 2012. Jakarta (ID).
Direktorat Jenderal Hortikultura. 2014. Rencana Strategis Direktorat Jenderal Hortikultura Tahun 2010-2014. Jakarta (ID).
Higgins A, Thorburn P, Archer A, and Jakku E. 2007. Opportunities for Value Chain Research in Sugar Industries. Agricultural Systems 94: 611-621.
Hirschey M. 2009. Managerial Economics: An Integrative Approach. New Delhi (IN). Cengage Learning.
Irawan B. 2007. Fluktuasi Harga, Transmisi Harga, dan Marjin Pemasaran Sayuran dan Buah. Analisis Kebijakan Pertanian. Vol 5(4): 358-373.
Jaya WK. 2001. Ekonomi Industri. Edisi Kedua. Yogyakarta (ID). Fakultas Ekonomi Pr, Universitas Gajah Mada.
Kohls RL, Downey WD. 1972. Marketing of Agricultural Products 4th edition. Macmillan Publishing. New York.
Kohls RL, Uhl JN. 2002. Marketing of Agricultural Products. Prentice Hall. New Jersey.
Levens M. 2010. Marketing : Defined, Explained, Applied. International Edition. Pearson : Prentice Hall.
Pietrobelli C, and Rabellotti R. 2011. Global Value Chain Meet Innovation System : Are There Learning Opportunities for Developing Countries?. World Development. Vol 39(7): 1261-1269.
[Pusdatin] Pusat Data dan Sistem Informasi Pertanian Kementrian Pertanian. 2013. Statistik Harga Komoditas Pertanian. Jakarta (ID).
Sukayana IM, Darmawan DP, dan Wijayanti NPU. 2013. Rantai Nilai Komoditas Kentang Granola di Desa Candikuning Kecamatan Baturiti Kabupaten Tabanan. E-Jurnal Agribisnis dan Agrowisata. Vol 2(3): 99-108.
Tomek GW, Robinson KL. 1990. Agricultural Product Prices. Cornell University Press, Ithaca